Despite the ongoing health emergency, Tuesday 22 and Wednesday 23 September 2020 at Fieramilano Rho has regularly held the autumn edition of Lineapelle Milano, transmitting to the fashion and luxury supply chain a sign of responsibility and optimism. The edition called ‘’A new point of view’’allowed 326 exhibitors ( tanneries, accessories , components, fabrics and synthetic materials manufacturers, chemicals and technological services) to meet a lively audience of buyers and so demonstrating the own will to start again.
This edition of Lineapelle was held in full compliance of anti-contagion rules, thanks to a smart exbition formula, characterized by a sober layout. During A New Point Of View the trends for the winter season 2021/2022 based on mood ‘’The Era of Simplifying 2- Slow Is The New Hot’’ were presented , showing stylistic scenarios capable of evoking a reassuring reworking of the classic with surprising flashes of contemporaneity. All of this without neglect the sustainable mission of the leather supply chain which never ceases to emphasize issues of sustainability and ethics.
This edition of Lineapelle was also a moment of experimentation. For the first time in fact we have attended to a phygital event or a physical manifestation in a digital world, thanks to a rich schedule of steaming events. The digital event totaled in 2 days over 120.000 interactions from 30 countries on the social platforms of Youtube, Instagram , Facebook and Linkedin. Furthermore, with closing of the stands at Fieramilano, the digital dimension of the internation leather event does not stop and enters in a new phase where all exhibitors will be able to have 365 Showrooms, a digital showcase active 365 days a year.
